Transparency
Being absolutely transparent with our customers to build trust and fulfil all the promises made in terms of quality, sustainability and craftsmanship. We regularly screen our supply chain to ensure all standards of quality are met.
Resourceful
Whether it is textile, water, electricity or any key element of production the wastage is curtailed or recycled. Textile waste is repurposed into small home decor items, excessive water used in natural dyeing is treated and used for irrigation purposes and most of our work is done during daylight to avoid excessive electricity usage.
Vasudev Kutumbhukam
We Treat the entire artisan community as our family & caring for them the same way. We do not overproduce because it’s not just bad for the environment, it also affects the health of our experienced team members to a huge extent. Give us some time and we will get your product made with loads of love and care.
Passion
We hold great passion for our motherland India. From Indian Art and Craft techniques to ancient Indian wellness practices, we embrace them all not only on our platform but also in our daily lives.
Trust
Staying true to our commitment to delivering world-class craft techniques-based products to our customers across the globe is our prime focus. We aim to deliver 100% genuine products as we understand the huge responsibility that comes with promoting India’s heritage craft.
Inclusivity
We firmly believe in strengthening and supporting our community. We are committed to growing together by making sure our artisans grow with us. Our Artisans are the sole reason we exist & their hard work is the foundation of the Indian Handloom and Handicraft Sector. All the products you see on our page are a result of teamwork by all of us.
Respect
Striving for financial & social growth for all the artists with every milestone we cross & respecting their talent is the foundation of our business. Our artists are our backbone, our strength and the very reason for our existence. We truly believe that their talent and hard work need utmost appreciation and respect.